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In interactive application development we love our ability to track and analyze the behavior of our users. Through tools like Google analytics and Urchin, web sites can monitor and analyze where their users are going, and more importantly how those users are getting there.

As our company delves deeper into creating applications for the Facebook platform, we have realized that analysis of users behavior is extremely important. It is no secret that very few companies have mastered how to create a success Facebook application. Those that have seen moderate success do one thing consistently, they all leverage the social graph, but outside of that there is no clear blue print to success. Using techniques such as user tracking we can begin to tune the way a Facebook applications evolves as a way to change its presentation based on the behaviors of its users.